Analysis of Hello Dolly Latex

Hello Dolly Latex is a clothing company made by a friend. She has a website but she wants a more professional one. I will be redesigning her website this summer.

The image to the right is a screenprint of the current layout. My client likes the colour pink and this will remain the same in the redesign. As you can see the background is rather 'busy' and is distracting to the user. The font used for the logo and navigation is far too bright and the font face is also unprofessional.

The font for the content is a garish shade of magenta against a white background which strains the user's eyes. It would look better if it were darker. The client designed a anime-type girl to use as a logo, the previous web designer has resized this but the image has lost its quality.

I will keep the colour scheme pink when redesigning the site as that is what the client wants. I will chose a background that isn't so garish and there will be grey to contrast the pink. I would also like to improve the navigation and use a classier font both for the headings and a sans-serif font for the content.